SoSe25_IntMan_Wang-Nastansky: Team Exercise: PESTEL Country Assessment

Team Exercise: PESTEL Country Assessment

Fällig: Dienstag, 4. Juni 2024, 00:00

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Presentation: PESTEL country assessment scenario:

Put yourself in a role of international business investment consultants to choose one country out of 3 to invest:
Based on your research and analysis, offer recommendations to your client one or two specific industry sectors regarding investment: this can be in raw material, manufacturing and construction, services, and/or intellectual services industry (e.g. media, education, research and development).

Presentation Guidelines:

Conduct a risk analysis in each countries' foreign investment environments based on EXHIBIT 1-4 on Page 52 of "Deresky (2022, 2017, 2014): International Management: Managing Across Borders and Cultures" as content guideline of your presentation;
Focus on Economical, Technological, Political issues: differences and similarities
Among the three/four countries, which country and which industry sector you would invest in? And why?
For social/cultural aspects: integrate Business Behavior Briefing: you may use "Kiss, Bow or Shake Hands" book or via individual research, e.g. via http://www.kwintessential.co.uk/resources/country-profiles.html).
- 3 most important business meeting etiquette in each country
- 3 tips for marketing & selling OR business negotiation in each country
20 minutes each team with 5-6 people in one team (each person may focus on one of the six aspects of "PESTEL"!

Regional groups:

Secondary data sources besides all library sources: